Inside my

digital marketing journey

HELLO!

Every strategy I craft is rooted in curiosity, storytelling, and a love for measurable impact. What started as a passion for content, campaigns, and online engagement has grown into a career helping brands grow through SEO, social media marketing, Google & Meta ads, performance marketing, and compelling content & branding. Along the way, I’ve learned that effective digital marketing doesn’t just attract attention — it builds trust, drives results, and communicates a brand’s story clearly. This space is a glimpse into my journey, the campaigns I love, and the creativity that drives me forward.

My Journey

My journey into digital marketing began as a student intern, where I discovered how brands communicate, create, and perform online. What started as curiosity soon became hands-on experience — from designing brand creatives and writing content to analyzing campaign performance and understanding the fundamentals of SEO.

Working on real tasks helped me build confidence, clarity, and capability. Today, I focus on using strategic thinking, creativity, and data insights to help businesses build a strong and meaningful presence across digital platforms.

What I Do

I work across different areas of digital marketing to help brands reach the right audience, tell their story, and drive measurable results.

My expertise includes:

SEO

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My Skills & Tools

Skills

Tools

Experience

Student Intern – Digital Marketing

  • Created brand creatives for social media

  • Assisted in SEO fundamentals like keyword research

  • Helped in running and analyzing small-scale campaigns

  • Worked on content writing & engagement strategies

  • Tracked performance metrics for improved results

Freelance / Personal Projects

  • Planned and managed social media content

  • Designed brand creatives for small brands

  • Learned campaign optimization using simulated and real ad accounts

  • Improved visibility and engagement through strategic posting

Certifications

  • Google Digital Marketing Certification

  • Meta Blueprint (Basics)

  • SEO & Social Media Courses

Highlights / Achievements

  • Improved engagement for small brands through consistent content planning
  • Designed clean, modern creatives that aligned with brand identity

  • Built optimized content strategies with early SEO understanding

  • Completed multiple digital marketing certifications

  • Developed Google & Meta Ads campaign structures through practice projects

Client / Mentor Feedback:

“Aishwarya is creative, consistent, and detail-oriented. Her ability to understand brand requirements and deliver clear, clean designs makes her a strong digital marketer.”

01

My Journey So Far

1. Visual Designer

2017-2019

Started as a Junior Visual Designer at Studio Element, where I worked on branding and digital campaigns.

2. Visual Identity Designer

2019-2021

Moved to Bright & Co. as a Visual Identity Designer, collaborating on major rebranding projects.

3. Art Director

2021-2023

Joined Motion District as Art Director, leading creative direction for motion and interactive content.

4. Freelance Design

2023-Present

Took the leap into full-time freelance design, partnering with clients across industries to build bold, thoughtful visuals.

02

Achievements

25+

Brands built or reimagined

10+

Countries collaborated

95%

Client satisfaction rate

1M+

Views on visual content

03

Skills & Tools

Let’s work together

Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.

hello@ricarhdh.com

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